Finally! The Google Analytics app for iOS is here! For all analytics professionals and business owners who use Google Analytics, the app is a must have. The app has been out for quite some time on android, and it's a pretty great slimmed down version. The iOS Google Analytics app seems to be similar to look and feel, but let's be honest, I think we would take just about any GA app given how lon...

This post focuses on using custom alerts to proactively monitor marketing channel data with Google Analytics (Also known as intelligence events). This strategy will help you effectively minimize management time of marketing channels without sacrificing channel performance. This post is not about automating your marketing, it is about automating email alerts when certain conditions happen across...

This post covers how to visualize marketing channel data with Google Analytics that is captured using the Google URL builder. The marketing channel data that we will be using in this post is not captured in out of the box Google Analytics, it is captured using Three Venture's Google URL builder strategy.

The 2013 Google Analytics Summit was a big one in terms of product announcements. In the opening keynote, Paul Muret and the Google Analytics team announced 14 new features. The theme of #GASUMMIT 2013 was access, empower, and act. In the list of the products below, you'll see that Google is investing time and money in providing us access to the data we need, empowering us with the tools requir...

As the world of search becomes more popular through devices and social media, how can you make proactively monitor links to a site to ensure the quality? Well with Google Analytics of course! You don't need to be an expert data scientist to do this, just follow along with me in this three step blog post on how to find bad links to your top pages using Google Analytics.