About 3V

The story behind the team that provides you with project leadership and vision.

Three ventures leadership


Delivering digital solutions since 2012

We’re on a mission to solve big challenges with technology. Three Ventures founders, Alan Morte, Curtis Morte, and Wally Hix, have been obsessed with solving complex problems with innovative technical solutions since childhood. Our culture of innovation extends to every professional we employ.

With a founder-driven mindset across the entire enterprise, Three Ventures extends senior leadership and vison to every engagement. We partner on projects to deliver competitive solutions which address and inform the complex challenges of today’s dynamic, data-oriented enterprises.

Three Ventures’ deep expertise in analytics, marketing, development, and cloud services meet even the most challenging and complex needs of modern, user-centered enterprises. We facilitate a culture of insights and innovation in every organization.

Our entrepreneurial and continual growth culture provides the impetus for our collaborative approach. We’re curious about your needs and care about your concerns. We maintain this curiosity in all of our engagements. We account for different perspectives, knowledge, and experiences when creating practical solutions that drive true innovation.

Three Ventures provides the comprehensive resources, solutions, and collaborative engagements to make your vision for business growth, enhanced intelligence, and adaptability a reality.

Leadership Team

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Alan Morte

Self-described “head coach” and the verifiable “glue” of the Three Ventures team, Alan Morte currently serves as President and is one of the firm’s co-founders along with his brother Curtis Morte and Walter “Wally” Hix. Alan works across departments to ensure delivery of transformative solutions that align with the business needs and challenges of every Three Ventures client.

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Curtis Morte

Curtis Morte is a passionate software architect dedicated to building transformative web applications for both clients and Three Ventures. As co-founder and Three Ventures' Head of Engineering, he leads our internal development teams which act as resource extensions for clients. Solving your biggest technical and capability gaps is a challenge he can solve.

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Walter Hix, IV

Walter “Wally” Hix is co-founder and Head of Cloud at Three Ventures. Building the company from the ground up with Alan and Curtis, he is passionate about business productivity, efficiency, and cost reductions gained through cloud technology. His focus with clients has an emphasis on business continuity, security, and risk mitigation to ensure the long-term viability of business and I.T. operations.

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Sherry Capet

Sherry Capet is the HR and Operations Manager at Three Ventures. She is responsible for ensuring that both our teams and clients experiences are smooth and seamless when working with Three Ventures. She keeps team leads informed with weekly performance and status updates, while driving staff acquisition and development to ensure that our team grows with senior, well-vetted, and proven consultants.

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Greg Allbright

As the Head of Marketing Analytics at Three Ventures, Greg ensures that clients uncover value by combining data and insights to enhance their marketing performance. For nearly twenty years, Greg Allbright has been a leader in translating business objectives and data into marketing strategies and insights that increase customer acquisition and sustainable business growth.

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Mateo Moore

Matthew “Mateo” Moore is Head of Paid Media with Three Ventures. He is responsible for the oversight and management of paid digital marketing campaigns including paid search, display, and social advertising strategies. He guides teams and advises clients in the development and optimization of paid media efforts to achieve growth objectives and contribute to the overall brand equity and success of businesses on the internet.

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Darian Gray

Darian Gray is Head of Business Development at Three Ventures. With more than 15 years of experience in advanced web analytics, tag management, and customer data analytics, Darian is skilled in advanced predictive modeling, machine learning, testing and optimization strategies and data visualization. He has worked for some of the world’s largest, most notable consumer brands.

Continuing Education Online
Decrease in ad costs YoY.
Ad spend saved annually.
Revenue maintained YoY.
Goldline Inc.
Gold & Precious Metals
In calls from mobile devices from the first test.
In total calls from a sitewide A/B test.
Total tests executed.
Keyport, inc.
Next-gen Multi-tools
In conversion rate and volume.
< 4
Weeks of testing.
Multivariate tests ran.
Giant Eagle
American Supermarket Chain
Solved data integration and reporting challenges.
Successfully launched personalized online ordering grocery experience at the height of 2020.
Regained confidence in reporting of customer interactions with their online shopping cart.
Lakeshore Learning Materials
Top Quality Learning Products
Aligned data in Adobe to internal source of truth.
Established internal policies and documented procedures to manage SDR.
Empowered digital marketing teams with near-real time campaign data during peak demand.
Partnership To End Addiction
Where families find answers.
1 million
Threats mitigated with automation.
Uptime with a link on Google homepage for Opioid awareness week.
NetCE Saves $500,000 Annually On Advertising Spend

We began working with 3V when the organization we had been working with for several years lost control of our keywords and ads and we felt neglected. We found 3V through an acquaintance and the results speak for themself.

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Erin Meinyer
Goldline Increases Phone Calls From Mobile 45%

Through regular monthly reporting and analysis, Three Ventures identified a lack of engagement on mobile devices. The team proposed an immediate test, which generated a 45% increase in call volume from mobile devices (a major KPI for us). They then outlined and executed a larger research project related to user experience (UX ) on mobile devices and delivered compelling insights directly to internal executives, leading to a sitewide test leading to another +22.34% increase in call volume from mobile.

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Deanna Tallman
Vice President of Marketing
Keyport Increases Online Orders 25% In Less Than A Month

We hired Three Ventures to assist us with improving our conversion rate, and we are thrilled with the results. Leading the charge, they refined our Google Analytics tracking, established critical watch items, and recommended a series of website adjustments. That led to a 25%+ increase in conversions in only 4 weeks! Their agile approach coupled with top notch communications made working together a pleasure. It left no doubt that we had made the right decision in bringing them onboard. We are excited to have them as a valuable member of our team for the foreseeable future.

David Cooper
Giant Eagle Successfully Deploys A Customer Data Platform

Three Ventures worked hands-on with our team to solve an integration issue with our CDP which negatively impacted the accuracy of our marketing analytics reporting. They moved quickly and got us back on track to using client data to deliver a personalized grocery shopping experience online.

Giant Eagle
Manager, MarTech Solutions
Three Ventures Provides Adobe Experience Cloud Leadership

Three Ventures has the industry knowledge, technical expertise, and business acumen to identify areas of opportunity, execute, and measure tangible business impact with Adobe Experience Cloud. I would highly recommend this group to your company as they are a valued part of our team.

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Deanna Greene
Director of Digital Marketing, E-Commerce
Partnership For Addiction Cloud Success Led By 3V

We rely on the Three Ventures team for their in-depth knowledge and ability to execute with cloud and engineering projects. They’re available when we need them and feel like key members of our team, rather than an external vendor.

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Douglas Leu
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Contact Us

Get senior leadership and vision for your next big project

General Inquiries

Monday - Friday
8:00AM - 04:00PM
+1 (916) 507-0003

Offices Locations

950 Reserve Drive #130
Roseville, California 95678
3V Texas
6735 Salt Cedar Way
Building 1, Suite 300
Frisco, Texas 75034