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Server side tagging is a new approach to collect analytics data from web browsers and mobile apps. A typical tagging for analytics data collection relies on the front end to run code snippets, collect data, and send them to analytics servers. In server side tagging, most of the codes run on your server(s) with more flexibility and additional control.

Migrating from Adobe Analytics to Google Analytics can produce several benefits, including saving money, increasing flexibility and democratizing data across your organization. The migration process requires numerous steps, exacting diligence, continuous testing, organizational buy-in and enterprise-wide involvement.

Learn about how digital advertisers and marketers are adapting to digital privacy laws and major platform changes to continue to deliver results from online marketing.

Our analytics team has compiled some of the best ideas in this Google Analytics 4 infographic for how marketing teams can gain customer insights, optimize marketing campaigns, and quantify your marketing ROI.

Seeing "other" in your Google Analytics 4 property is a very big problem that most of us will face. Specifically, Google does this in the name of privacy for end users not being able to be identified, or from your account architecture reaching the "free" limits of GA4. Read more about the causes and solutions with the post below.