If you’re like us at Three Ventures, you use Google Analytics as your main platform for data measurement. You also probably love your brand and realize that, without it, you have nothing.
Let’s talk about the correlation between those two.
Google Analytics is great. For free and out of the box, it provides about 80% of readily trackable data for your brand’s website.
Without the extra 20%, what doesn’t it tell you?
It doesn’t tell information strictly about the users who constantly buy from you or use / preach your services. It doesn’t compare these users to those who simply found you online, haven’t purchased / inquired about anything, and who don’t care about your brand.
It should… and it can. Lets watch the video video for a quick summary.