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Take a deeper dive and gain insights into topics around Analytics, Marketing, Cloud, and Software Development.

How to Boost Page Load Speed and Improve Security with Server Side Tagging

Server side tagging is a new approach to collect analytics data from web browsers and mobile apps. A typical tagging for analytics data collection relies on the front end to run code snippets, collect data, and send them to analytics servers. In server side tagging, most of the codes run on your server(s) with more flexibility and additional control.

Auke Vos 2020 Headshot
Director of Analytics
Blog post 3 Increase Security and Privacy
How To Migrate From Adobe Analytics To Google Analytics

Migrating from Adobe Analytics to Google Analytics can produce several benefits, including saving money, increasing flexibility and democratizing data across your organization. The migration process requires numerous steps, exacting diligence, continuous testing, organizational buy-in and enterprise-wide involvement.

Greg allbright
Head of Marketing Analytics and Insights
Migrate From Adobe Analytics To Google Analytics
How Do I Fix the ‘Other’ Result in My Google Analytics Reports?

Seeing "other" in your Google Analytics 4 property is a very big problem that most of us will face. Specifically, Google does this in the name of privacy for end users not being able to be identified, or from your account architecture reaching the "free" limits of GA4. Read more about the causes and solutions with the post below.

Auke Vos 2020 Headshot
Director of Analytics
Entrepreneur gf64e99e9d 1920

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