GA4 event parameters enhance analytics by offering deep insights into customer behaviors through added context to actions such as page views or transactions. Although integrating these parameters via GTM in the GA4 config tag is easy and affects all subsequent events, this approach can lead to inaccuracies if parameter values are not immediately available or if they change. For more precise and...
Learn more about quick ways you can reduce your AWS bill without terminating instances or services. Post covers off on elasticity, instance and capacity planning, intelligence tiering with S3, and savings plans. For more advanced costs savings tips, cost analysis dashboards, and support to quickly reduce your AWS bill without sacrificing productivity or resources, contact us.
Google recently updated security and strengthened SPAM-prevention policies for gmail users. Shortly afterward, HubSpot Administrators noticed their email open rates plummet. This post will provide some context regarding these changes, their impact, and what email marketing teams can do to reverse the downward trend.