How to use predictive metrics and user lifetime predictions in Google Analytics 4

Note: In this post we’re talking about user lifetime for Google Analytics 4 properties. Regular Google Analytics properties also have Lifetime Value reports which are very similar. Predictive metrics aren’t available in regular properties but the Session Quality metric could be used in a similar way. The introduction of the...

What Is Google Analytics 4? Should I Move To It?

In this article, we`ll go over the details of Google Analytics 4 (GA4), what it is, and how it compares with the ‘regular’ Google Analytics. We`ll also review some pros and cons and look at several use cases where it would make sense to switch to GA4 or to stay...

How To Setup Google Analytics Cross Domain Tracking With Salsa Labs Engage & CRM

At Three Ventures we have many clients who are 503c non-profit organizations. While each client is different in their mission and digital needs, one thing is consistent, lots of you use Salsa Labs for fundraising software.    If you use Salsa Labs engage / CRM and Google Analytics, you’ll probably...

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