What Is Google Analytics 4? Should I Move To It?

In this article, we`ll go over the details of Google Analytics 4 (GA4), what it is, and how it compares with the ‘regular’ Google Analytics. We`ll also review some pros and cons and look at several use cases where it would make sense to switch to GA4 or to stay...

How To Setup Google Analytics Cross Domain Tracking With Salsa Labs Engage & CRM

At Three Ventures we have many clients who are 503c non-profit organizations. While each client is different in their mission and digital needs, one thing is consistent, lots of you use Salsa Labs for fundraising software.    If you use Salsa Labs engage / CRM and Google Analytics, you’ll probably...

How Businesses Are Managing Revenue and Engaging Audiences With COVID-19

Over the past few weeks, we’ve had dozens of calls with clients about how COVID-19 is evolving their business needs. Some were focused on managing leadership expectations around growth targets and revenue while others felt it was time to pivot towards new areas given the potential for a shutdown that...

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