Auke Vos serves as Senior Analytics Manager at Three Ventures Technology Inc. With over 10 years of experience in supporting companies' online presence in different ways, he is focused on helping businesses get the most out of their online advertising efforts. Over the years he has helped many clients grow their online revenue significantly while lowering their costs.
How To Fix Not Set Values For Google Analytics 4 Parameters

GA4 event parameters enhance analytics by offering deep insights into customer behaviors through added context to actions such as page views or transactions. Although integrating these parameters via GTM in the GA4 config tag is easy and affects all subsequent events, this approach can lead to inaccuracies if parameter values are not immediately available or if they change. For more precise and...

Auke Vos 2020 Headshot
Director of Analytics
How to fix not set in GA4 parameters
How to Boost Page Load Speed and Improve Security with Server Side Tagging

Server side tagging is a new approach to collect analytics data from web browsers and mobile apps. A typical tagging for analytics data collection relies on the front end to run code snippets, collect data, and send them to analytics servers. In server side tagging, most of the codes run on your server(s) with more flexibility and additional control.

Auke Vos 2020 Headshot
Director of Analytics
Blog post 3 Increase Security and Privacy
How Do I Fix the ‘Other’ Result in My Google Analytics Reports?

Seeing "other" in your Google Analytics 4 property is a very big problem that most of us will face. Specifically, Google does this in the name of privacy for end users not being able to be identified, or from your account architecture reaching the "free" limits of GA4. Read more about the causes and solutions with the post below.

Auke Vos 2020 Headshot
Director of Analytics
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