Alan is the President at Three Ventures. One of the founding partners in 2012, he leads the company and how it continually evolves to help clients accelerate, increase, & optimize their business with data.
How To Use Predictive Metrics and User Lifetime Predictions In Google Analytics 4
The introduction of the Google Analytics 4 property in Google Analytics brings us a couple of new features that finally bring machine learning (ML) to the masses. The regular GA properties already offer Smart Goals and Session Quality but although smart goals can be imported in Google Ads as conversions these goals are limited in their usefulness. The new predictive metrics in Google Analytics ...
Alan morte
President & Co-Founder
How To Use Google Analytics Lifetime Values Predicitive Metrics 700x252