Alan morte
Alan Morte
President & Head of Analytics
Alan is the President and Head of Analytics at Three Ventures. One of the founding partners in 2012, he leads the company and how it continually evolves to help clients accelerate, increase, & optimize their business with data.
A Simple Solution To The Adwords Close Variant Change

This post is the how to version of @AlanMorte's presentation at the State of Search conference in Dallas, TX. It's about Three Ventures' strategy to beat the recent Google Adwords close variant change. Alan's presentation "Beating Google By Using Google" and this post, is meant to help PPC managers regain some of the lost control from the recent Adwords change. The twist is that this solution s...

Alan morte
President & Head of Analytics
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Making Data Love To Your Brand With Google Analytics

If you’re like us at Three Ventures, you use Google Analytics as your main platform for data measurement. You also probably love your brand and realize that, without it, you have nothing. Let's talk about the correlation between those two. Google Analytics is great.

Alan morte
President & Head of Analytics
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Google Analytics iOS App - A Must For Analytics Professionals

Finally! The Google Analytics app for iOS is here! For all analytics professionals and business owners who use Google Analytics, the app is a must have. The app has been out for quite some time on android, and it's a pretty great slimmed down version. The iOS Google Analytics app seems to be similar to look and feel, but let's be honest, I think we would take just about any GA app given how lon...

Alan morte
President & Head of Analytics
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How To Proactively Monitor Your Marketing Channels With Google Analytics

This post focuses on using custom alerts to proactively monitor marketing channel data with Google Analytics (Also known as intelligence events). This strategy will help you effectively minimize management time of marketing channels without sacrificing channel performance. This post is not about automating your marketing, it is about automating email alerts when certain conditions happen across...

Alan morte
President & Head of Analytics
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How To Visualize Marketing Channel Data With Google Analytics

This post covers how to visualize marketing channel data with Google Analytics that is captured using the Google URL builder. The marketing channel data that we will be using in this post is not captured in out of the box Google Analytics, it is captured using Three Venture's Google URL builder strategy.

Alan morte
President & Head of Analytics
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