Jan 26, 2021
How To Use Predictive Metrics and User Lifetime Predictions In Google Analytics 4
The introduction of the Google Analytics 4 property in Google Analytics brings us a couple of new features that finally bring machine learning (ML) to the masses. The regular GA properties already offer Smart Goals and Session Quality but although smart goals can be imported in Google Ads as conversions these goals are limited in their usefulness. The new predictive metrics in Google Analytics ...
Jan 26, 2021
What Is Google Analytics 4? Should I Move To It?
In this article, we`ll go over the details of Google Analytics 4 (GA4), what it is, and how it compares with the ‘regular’ Google Analytics. We`ll also review some pros and cons and look at several use cases where it would make sense to switch to GA4. Keep in mind, you have to move to GA4 by July 1st, 2023 as Universal Analytics is sunsetting.