Alan morte
Alan Morte
President & Head of Analytics
Alan is the President and Head of Analytics at Three Ventures. One of the founding partners in 2012, he leads the company and how it continually evolves to help clients accelerate, increase, & optimize their business with data.
How To Use Predictive Metrics and User Lifetime Predictions In Google Analytics 4
The introduction of the Google Analytics 4 property in Google Analytics brings us a couple of new features that finally bring machine learning (ML) to the masses. The regular GA properties already offer Smart Goals and Session Quality but although smart goals can be imported in Google Ads as conversions these goals are limited in their usefulness. The new predictive metrics in Google Analytics ...
Alan morte
President & Head of Analytics
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What Is Google Analytics 4? Should I Move To It?

In this article, we`ll go over the details of Google Analytics 4 (GA4), what it is, and how it compares with the ‘regular’ Google Analytics. We`ll also review some pros and cons and look at several use cases where it would make sense to switch to GA4. Keep in mind, you have to move to GA4 by July 1st, 2023 as Universal Analytics is sunsetting.

Alan morte
President & Head of Analytics
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How Businesses Are Managing Revenue and Engaging Audiences With COVID-19

Over the past few weeks, we’ve had dozens of calls with clients about how COVID-19 is evolving their business needs. Some were focused on managing leadership expectations around growth targets and revenue while others felt it was time to pivot towards new areas given the potential for a shutdown that could severely limit current operations.

Alan morte
President & Head of Analytics
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