The 2013 Google Analytics Summit was a big one in terms of product announcements. In the opening keynote, Paul Muret and the Google Analytics team announced 14 new features. The theme of #GASUMMIT 2013 was access, empower, and act. In the list of the products below, you’ll see that Google is investing time and money in providing us access to the data we need, empowering us with the tools required for analysis, and giving us the power to act.
Google Tag Manager Auto Event Tracking
Enterprise SLA for Google Tag Manager
Rolls out in Q4 for Google Analytics Premium.
#3 – The Universal Analytics Upgrade Tool
Change ga.js properties to analytics.js
#4 – New Management UI & API
Account and employee management API
#5 – New ABC Report
Acquisition, Behavior, Conversions. Has it’s own tab, 100% roll out in the weeks following 10/1/13.
#6 – Unified Segments Tool
Drill deeper into data.
#7 – Audience Data and Reporting
Age, gender, and interests.
#8 – Audience Data Within Unified Segments
#9 – Google Analytics + Big Query
Export Google Analytics Premium sessions, with their hits, into Google Big Query. $500 monthly credit for Google Analytics Premium clients.
#10 – Double Click Campaign Manager (DCM) Integration
#11 – Inclusion of DCM data into multi-channel funnels
#12 – Google Play and Google Analytics Integration
Exclusive view into the Play store only from Google Analytics, referral flow for Play.
#13 – Google Analytics Academy
Real online courses taught by Google’s education team, using hangout technology.
#14 – In Product Help Videos
2013 #GASUMMIT Product Announcements In Review
These product announcements are meant to help us access the data we need, empower us with the tools we need to analyze, and allow us to take action from our analysis. Reference the image below to see how these fourteen product announcements fit under the categories of access, empower, and act.
Feel free to converse your thoughts on the fourteen new products in the comments below, or share across your social networks. Be sure to check back on the #3VToday blog or subscribe to our email list for all the latest in online marketing, analytics, design, and technology.