Your Vision, Our Strategy: Fractional CMO Services
Get seasoned CMO-level expertise, without the commitment of a full-time hire. Our 3, 6 and 12-month packages are tailor-made for B2B Demand Gen or non-traditional ecommerce businesses. Turn complex marketing data and touchpoints into a streamlined, profitable customer acquisition machine, and increase the lifetime value of your marketing efforts.
Fractional CMO Packages:
Paid Media vs. Owned Media
Fractional CMO Packages
The Three Ventures Experience
Bridge the gap in your executive team with strategic marketing leadership that aligns with your unique business needs and goals.
Access seasoned CMO-level expertise tailored for B2B lead generation and specialty e-commerce businesses, without the commitment of a full-time hire.
Get direct access as needed to Three Ventures' internal consultants to scale your paid media or owned media needs on demand, without having to spend time sourcing new talent.
"We need a marketing leader."
Finally bridge the gap between your executive team vision and strategic marketing leadership. We have seasoned CMO-level expertise tailored for B2B lead generation and specialty e-commerce businesses (stores with non-standard checkout funnels). Benefit from top-tier marketing insights and strategies at a fraction of the cost of a full-time CMO. Three Ventures' fractional CMOs have significant expertise in data and storytelling to provide executive teams with marketing and strategy confidence.
- 1Expertise on Demand
Access seasoned CMO-level expertise tailored for B2B lead generation and specialty e-commerce businesses, without the commitment of a full-time hire.
- 2Strategic Leadership
Bridge the gap in your executive team with strategic marketing leadership that aligns with your unique business needs and goals.
- 3Cost-Effective Solution
Benefit from top-tier marketing insights and strategies at a fraction of the cost of a full-time CMO.
- 4Customized Approach
Tailored solutions for B2B demand generation businesses and non-traditional e-commerce, ensuring seamless integration and enhanced customer experiences.
- 5Direct Access To Specialists Who Can Scale Work Quickly
Our CMOs have direct access to Three Ventures' internal consultants who specialize in the platforms needs to scale your business and retain customers, and our CMOs already have a history of
Ready To Scale Your Customer Acquisition, Solve Retention & Increase Lifetime Value?
20+ year marketing executive, with experience & passion for customer acquisition, demand generation, & retention. Deep experience in acquisition strategy tactics for both B2B and DTC while leading executive teams.
Our Your Vision, Our Strategy: Fractional CMO Services Success Stories
Kustomer
Learn how Three Ventures helped Kustomer drive a +301% increase in annual revenue from paid search, with a +237% increase in sales qualified ...
Global Partnership for Education
Learn how Three Ventures helped GPE increase annual donations on their site by +30%.
California Dental Association (CDA)
Learn how the California Dental Association (CDA) has regained confidence in their analytics data, after a strategic, targeted Three Ventures...
Fractional CMO FAQ
We obsess over defining Ideal Customer Profiles (ICPs). In these we define not only what their needs and motivating factors are, but what messaging and offer will be needed to scale acquisition. Once this is defined, we align the paid media channels to the ICPs, to determine which platform targeting options best align with the audience need, messaging and offer.
We can provide custom reporting built inside of our own Tableau install for you, or integrate all of the data models from advertising platforms to integrate into your CRM or data warehouse where your existing reporting lives. Our reporting dives into the specifics of advertising platforms, audiences, offers, acquisition costs, key winners, and more.
We're a professional services consultancy. We only offer our most senior staff for fractional CMO packages. Our organization is working with many clients at once - non of which compete with one another in the same industry. With this experience, we have great depth and insights into trends of the market, which relate to you business and industry in more ways than one.
Our approach to content creation and curation is intricately linked with understanding and defining your Ideal Customer Profiles (ICPs). We believe that successful content strategies are those that align seamlessly with your customers' journey and touchpoints. We focus beyond just acquisition by understanding what's likely to retain and increase customer lifetime value. Here's how we achieve this:
- Defining ICPs
- Mapping the Customer Journey
- Strategic Content Creation
- Aligning Content with Upsell Opportunities
Through this focused approach, we ensure that every piece of content we create and curate is not only of high quality but also strategically aligned with your customer's journey, driving meaningful engagement and supporting your business goals.
In measuring the success of owned media efforts, we place a strong emphasis on the congruency between content and your Ideal Customer Profiles (ICPs), their journey, and the effectiveness of upsell strategies. Our approach focuses on:
- ICP Engagement Metrics
- Journey Alignment Analysis
- Conversion and Upsell Tracking
- Retention and Loyalty Metrics
- ROI and Business Impact
By focusing on tailored metrics for each category, we ensure that our owned media strategies are not just creating content for content’s sake, but are effectively contributing to a deeper understanding of your customers, enhancing their journey, and driving meaningful business outcomes.
At Three Ventures, we ensure our owned media strategies remain cutting-edge through:
- Constant Industry Research
- Ongoing Team Education
- Industry Expert Collaboration
- Client and Customer Feedback
- Experimentation
