CDA renewed confidence in online engagement and their capacity to gain valuable user insights after a comprehensive Three Ventures analytics audit. Knowing they had a problem, the CDA was able to quickly renew confidence in online engagement measures and their capacity to glean valuable user insights after a comprehensive Three Ventures analytics audit.
CDA analytics data was just not measuring sensible against historic or anecdotal evidence. They partnered with Three Ventures to assess and align their analytics environments to identify inaccuracies and improve data collection across a network of CDA domains.
The partnership between CDA and Three Ventures resulted in a renewed use and strategy around the analytics data for a range of high-traffic, mission-critical California Dental Association network domains. Three Ventures maintained a strict focus on deliverables throughout the process, keeping costs aligned with meeting business objectives and providing prioritized and strategic recommendations.