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Goldline Generates +45% Increase In Call Volume From Mobile Devices
Learn how Three Ventures generated a +45% increase in call volumes on mobile devices from ad campaigns, a major direct response KPI of Goldline.
050118 104951 Goldline
Increases in Call Volume (Direct Response)
Increased Close Rates
Reduced Cost Per Click
How We Increased Phone Calls 45.17%
Identifying The Problem

Using bi-monthly and monthly reporting insights for campaign and on-site engagement, Three Ventures identified decreases in engagement for mobile users & mobile device visits.

Recommending Solutions

With a lean marketing team, Goldline was unable to technically implement or adequately manage testing protocols required to determine the lack of engagement. Three Ventures quickly strategized an approach and deployed targeted A/B testing onsite and in campaigns to uncover further insights and develop an implementation strategy to increase mobile engagement and improve the overall site user experience.

Taking Action

Executing on the A/B testing and reporting their findings directly to executive leadership, Three Ventures facilitated a 45% increase in call volume and devised an ongoing strategy for UX and campaign improvements leading to more wins in both ad strategies and on-site UX.

Deanna Tallman
Vice President of Marketing Goldline, LLC

Analytics Insights

  1. 1
    In the course of monthly reporting of campaign and lead performance, Three Ventures uncovered a noticeable lack of engagement from mobile audiences coming from demand generation campaigns. Based on this intelligence, 3V outlined and executed research and testing to increase mobile phone calls.

Optimized CTAs

  1. 1
    Employed strategic A/B testing, advanced user measurement and behavioral analysis
  2. 2
    Identified clear changes and UX improvements across platforms and environments
  3. 3
    Clarified CTAs and key engagement points
  4. 4
    Communicated strategies identified for approval and implementation into ad copy & site messaging

Early Wins and Strategic Improvements

  1. 1
    Identified mobile features necessary to increase engagement
  2. 2
    Reported lack of engagement with clear CTAs for both mobile and desktop users
  3. 3
    Generated 45% increase in call volume while maintaining lead form volume
  4. 4
    Outlined clear strategies for incremental improvements and campaign evolution
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