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Using reporting insights and data visualizations for analytics, behavior and site traffic, Three Ventures identified decreases in engagement for mobile users mobile device visits.
With a lean marketing team, Goldline was unable to technically implement or adequately manage testing protocols required to determine the lack of engagement. Three Ventures quickly strategized an approach and deployed targeted A/B testing to uncover further insights and develop an implementation strategy to increase mobile engagement and improve the overall site user experience.
Executing on the A/B testing and reporting their findings directly to executive leadership, Three Ventures facilitated a 45% increase in call volume and devised an ongoing strategy for UX improvements leading to more wins over the course of the implementation lifecycle.