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Goldline Generates +45% Increase In Call Volume From Mobile Devices

Learn how Three Ventures generated a +45% increase in call volumes on mobile devices from ad campaigns, a major direct response KPI of Goldline.

Increases in Call Volume (Direct Response)

+45.17%

Increased Close Rates

+30.98%

Reduced Cost Per Click

+30.33%

How We Increased Phone Calls 45.17%

Identifying The Problem

Using bi-monthly and monthly reporting insights for campaign and on-site engagement, Three Ventures identified decreases in engagement for mobile users & mobile device visits.

Recommending Solutions

With a lean marketing team, Goldline was unable to technically implement or adequately manage testing protocols required to determine the lack of engagement. Three Ventures quickly strategized an approach and deployed targeted A/B testing onsite and in campaigns to uncover further insights and develop an implementation strategy to increase mobile engagement and improve the overall site user experience.

Taking Action

Executing on the A/B testing and reporting their findings directly to executive leadership, Three Ventures facilitated a 45% increase in call volume and devised an ongoing strategy for UX and campaign improvements leading to more wins in both ad strategies and on-site UX.

Deanna Tallman

Vice President of Marketing Goldline, LLC

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In the course of monthly reporting of campaign and lead performance, Three Ventures uncovered a noticeable lack of engagement from mobile audiences coming from demand generation campaigns. Based on this intelligence, 3V outlined and executed research and testing to increase mobile phone calls.

1
Employed strategic A/B testing, advanced user measurement and behavioral analysis
2
Identified clear changes and UX improvements across platforms and environments
3
Clarified CTAs and key engagement points
4
Communicated strategies identified for approval and implementation into ad copy & site messaging