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In this article, we`ll go over the details of Google Analytics 4 (GA4), what it is, and how it compares with the ‘regular’ Google Analytics. We`ll also review some pros and cons and look at several use cases where it would make sense to switch to GA4. Keep in mind, you have to move to GA4 by July 1st, 2023 as Universal Analytics is sunsetting.

At Three Ventures we have many clients who are 503c non-profit organizations. While each client is different in their mission and digital needs, one thing is consistent, lots of you use Salsa Labs for fundraising software.

Over the past few weeks, we’ve had dozens of calls with clients about how COVID-19 is evolving their business needs. Some were focused on managing leadership expectations around growth targets and revenue while others felt it was time to pivot towards new areas given the potential for a shutdown that could severely limit current operations.

We’ve been getting a lot of questions from clients about Google’s Attribution product inside Google Analytics, if it is right for them, how it helps their marketing and more. While it is still early days for this product, we will tell you what we know so far, and where we think its going.