Collaborative servant leader, brings 18-year track record in translating business objectives and quantitative data into marketing and analytics strategies to increase customer acquisition and retention. Builds and leads global teams of digital and analytics professionals who create and execute marketing and quantitative campaigns that generate leads, awareness, and customer engagement.
How to Optimize Customer Acquisition with RFM segmentation

Optimizing customer acquisition can be achieved by using RFM segmentation, which considers recency, frequency and monetary value of customers. Adjusting marketing strategies for different customer segments can reduce acquisition costs, increase efficiency and decrease churn. You should start with basic metrics in the customer acquisition funnel and make tactical decisions based on segmentation....

Greg allbright
Head of Marketing Analytics and Insights
How to optimize customer acquisition with RFM segmentation
How To Migrate From Adobe Analytics To Google Analytics

Migrating from Adobe Analytics to Google Analytics can produce several benefits, including saving money, increasing flexibility and democratizing data across your organization. The migration process requires numerous steps, exacting diligence, continuous testing, organizational buy-in and enterprise-wide involvement.

Greg allbright
Head of Marketing Analytics and Insights
Migrate From Adobe Analytics To Google Analytics
How to Migrate to Google Analytics 4: FAQs, and More

Google Analytics 4 enables powerful new features to understand more about your customer, focus your marketing efforts on your best customers, maximize marketing ROI, and optimize all your activities to improve engagement, conversions, and revenue. Here are some of the questions Google Analytics 4 can answer you.

Greg allbright
Head of Marketing Analytics and Insights
Google Analytics 4 Migration