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Optimizing customer acquisition can be achieved by using RFM segmentation, which considers recency, frequency and monetary value of customers. Adjusting marketing strategies for different customer segments can reduce acquisition costs, increase efficiency and decrease churn. You should start with basic metrics in the customer acquisition funnel and make tactical decisions based on segmentation....

Implementing HubSpot for your business can be a great way to streamline and automate your marketing, sales, and customer service processes. However, if you don't take the right steps before getting started, you could run into problems.

Many businesses buy HubSpot so they can perform their email marketing campaigns. Unfortunately, they often discover that there is much more to email marketing than simply drafting emails and hitting the send button. Without proper planning and preparation of your HubSpot account, you may learn a very costly and time consuming lesson. Three Ventures adheres to a blend of industry-proven and our ...

Learn what a HubSpot Administrator’s role and typical day entails, what makes a good HubSpot Administrator, and the benefits of working with a contracted HubSpot Administrator resource.

Deciding to integrate Salesforce with HubSpot or migrate fully from Salesforce to HubSpot depends on the complexity of business processes, data structure, and user capabilities. Key considerations include understanding the complexity of your business processes, assessing your data's mapping between the two platforms, and evaluating the technical abilities of the people who will use these platfo...