Today, Google officially updated the Adwords platform to make a Call-only Campaign an effective advertising option for search advertisers. Call-only campaigns will connect allow consumers to call advertisers directly. This comes in a much needed time when mobile use is challenging desktop for search volume.
Learn how to calculate lead generation value with your Google Analytics goals / conversions in this post.
This post is the how to version of @AlanMorte's presentation at the State of Search conference in Dallas, TX. It's about Three Ventures' strategy to beat the recent Google Adwords close variant change. Alan's presentation "Beating Google By Using Google" and this post, is meant to help PPC managers regain some of the lost control from the recent Adwords change. The twist is that this solution s...
If you’re like us at Three Ventures, you use Google Analytics as your main platform for data measurement. You also probably love your brand and realize that, without it, you have nothing. Let's talk about the correlation between those two. Google Analytics is great.
Finally! The Google Analytics app for iOS is here! For all analytics professionals and business owners who use Google Analytics, the app is a must have. The app has been out for quite some time on android, and it's a pretty great slimmed down version. The iOS Google Analytics app seems to be similar to look and feel, but let's be honest, I think we would take just about any GA app given how lon...
