At Three Ventures, we've always been fond of analytics and its optimization use cases. As an agency, we've tried and tested different ways to improve marketing efforts, used different tools and sources to make workflows more effective, and ultimately have found success and failure.

This post is the how to version of @AlanMorte's presentation at the SMX Social Media in Las Vegas, NV. It's how to measure social ROI with Google Analytics.

Learn how to calculate lead generation value with your Google Analytics goals / conversions in this post.

This post is the how to version of @AlanMorte's presentation at the State of Search conference in Dallas, TX. It's about Three Ventures' strategy to beat the recent Google Adwords close variant change. Alan's presentation "Beating Google By Using Google" and this post, is meant to help PPC managers regain some of the lost control from the recent Adwords change. The twist is that this solution s...

If you’re like us at Three Ventures, you use Google Analytics as your main platform for data measurement. You also probably love your brand and realize that, without it, you have nothing. Let's talk about the correlation between those two. Google Analytics is great.