Improving ROI from marketing spend requires getting a closed loop understanding of your campaign performance. To do this, you ensure that your channel groups and processing rules correctly categorize traffic in ways that align with your advertising activities. The advertising traffic will need to be tagged, with some integrations setup (EG: Google Ads). You’ll then need to use the analysis workspace to create custom reports and dashboards which allow you to go beyond the basic reporting of the UI, and deep dive into the results to identify key campaign winners and losers.

We have worked with the entire Experience Cloud product suite. Each client’s needs and installations are unique. As such, we employ specific products for each client’s business and analytics needs.

Your Adobe Analytics numbers most often mismatch Google Analytics due to a misunderstanding of processing rules and metric definitions. Unlike Google Analytics, Adobe Analytics has more advanced pre-processing rules which can limit, increase or alter the scope of your data. Google Analytics does not have this. Additionally, your channel groups in Google Analytics don’t match Adobe Analytics as the rules for each group vary. You will need to have a deep understanding of the pre-processing and configuration of both platforms to solve this common issue.

Absolutely! Investing in Adobe is a serious and often sizable capital expense.

Client’s leverage Three Ventures’ leadership as a successful guide who identifies what you’re ready for now – and what you must mature into.

Assessment of your people, process and platforms will be required to achieve an acceptable ROI. Contact us to have a conversation about your needs today.