Learn how to unleash the power of customer data in your CRM to increase your Google Ads ROAS. This post covers off on how to use customer data in your CRM in Google Ads, preparing the data, integrating it, and finally activating it within Google Ads.
AI and machine learning, particularly NLP and Generative AI, are crucial in elevating Google Ad campaigns by analyzing data, understanding customer sentiments, optimizing keywords, personalizing ads, and targeting audiences. Immediate gains can be made through AI-driven copywriting, keyword analysis, audience insights, and automated bidding. However, be mindful of data quality, algorithm biases...
Learn how we architected a client's Google Ads account to aggregate data into certain buckets which accelerate the performance of Google Ads' Machine Learning.
Deciding to add HubSpot to your tech stack may have been the easy part. Once you’ve done so, the next major decision to make is to select the right HubSpot Partner. You’ll need a good one to help you set up and configure your account. This post provides some guidance on what to look for when searching for that partner.
A Virtual or Fractional Chief Information Security Officer (vCISO) can cost-effectively deliver on complex security objectives and provide the guidance, leadership and technical insights to effectively manage data, privacy and security concerns for your organization. However, not all vCISOs are created equal. We’ve devised this article to give your business the insights to assess cost benefits,...
