Google Analytics attribution modeling allows users to determine the value of marketing channels (Paid or unpaid) that lead to a conversion. Attribution modeling allows businesses to view conversion paths and analyze marketing spend.
Recently, there has been a lot of discussion in the SEO world about Negative SEO. For those of you who aren't familiar, Negative SEO is a 'malicious' way for competitors to hurt another companies online efforts through link building that Google could possibly flag as spam. To fight negative SEO, we introduce to you the Disavow Links Tool in GWT.
Throughout 2012, Amazon has been engineering their brand to incorporate the new Amazon self serve RTB ad platform. They have created a proprietary real-time bidding platform that is able to connect with exchanges and supply-side platforms. The current supply-side platforms are Google's AdX and PubMatic.
Bounce rate is when a visitor lands on a page and leaves without further action. Bounce rate will help you understand relevant traffic but, sometimes it can be deceitful. This post will explain the difference between bounce rate and exit rate, the bounce rate platform and how to accurately analyze bounce rate data.
