Disavow Links Tool and Negative SEO in Google Webmaster Tools

Disavow Links Tool and Negative SEO in Google Webmaster Tools

Alan Morte
President & Head of Analytics at Three Ventures. Chat with him on LinkedIn
1 minute read

Recently, there has been a lot of discussion in the SEO world about Negative SEO. For those of you who aren’t familiar, Negative SEO is a ‘malicious’ way for competitors to hurt another companies online efforts through link building that Google could possibly flag as spam. To fight negative SEO, we introduce to you the Disavow Links Tool in GWT.

What Google Is Doing About Negative SEO

With all the debate about in the SEO community about negative SEO, Google took action. Head of the Web Spam Team, Matt Cutts, discusses on Google’s Webmaster Help YouTube Channel the new tool that Google has built to help possible victims of Negative SEO.

The Disavow Links Tool

The Disavow Links Tool is Google’s new tool to help victims of Negative SEO. In a nutshell, the Disavow Links Tool allows webmasters to tell Google what external links to follow and not to follow. In the case of a malicious competitor or individual creating Negative SEO, you are able to upload a spreadsheet to Google’s Disavow Tool which will render any bad links as ‘Null’ and will not affect your SEO. More information on the Disavow Tool. Use the Disavow Tool in Google Webmaster Tools.
Google Disavow Links Tool

How To Check For Negative SEO

An easy way to check to see if your a victim of Negative SEO is to check the “Links to your site” tool in Google Webmaster Tools. To find this tool, log into your Webmaster Tools account, click on traffic / links to your site. We recommend that you view the metric of “Who Links The Most”. This will allow you to see if any suspicious URLs are linking to your site. Keep in mind, a person doing Negative SEO will most likely put out a lot of malicious links. So if you see a suspicious URL and a lot of links from it, this is a red flag to any Negative SEO effort.

Matt Cutts Talking About The Disavow Links Tool

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