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The 2013 Google Analytics Summit was a big one in terms of product announcements. In the opening keynote, Paul Muret and the Google Analytics team announced 14 new features. The theme of #GASUMMIT 2013 was access, empower, and act. In the list of the products below, you'll see that Google is investing time and money in providing us access to the data we need, empowering us with the tools requir...

As the world of search becomes more popular through devices and social media, how can you make proactively monitor links to a site to ensure the quality? Well with Google Analytics of course! You don't need to be an expert data scientist to do this, just follow along with me in this three step blog post on how to find bad links to your top pages using Google Analytics.

In this blog post we're going to cover how to add custom dimensions and metrics in Universal Analytics. You can use these to define and measure just about any business data that is on a page.

Google Adwords Remarketing Lists For Search Ads (RLSA) allow advertisers to remarket to visitors based on their previous interaction with a brand's website.

What is Google Tag Manager? How do you migrate to Google Tag Manager? What are some best practices with Google Tag Manager? All of these are great questions, and in this blog post, we'll provide you with the answers.