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Regular auditing of your HubSpot-Salesforce integration ensures data integrity, compliance, and optimized performance. 

This proactive process prevents data inconsistencies, privacy issues, and performance lags while adapting to changes in both platforms. Effective audits help you maintain synchronization between systems, ensuring smooth operations across sales, marketing, and customer success ...

Explore the two biggest failures in HubSpot and Salesforce integrations, and how to avoid them. You'll get practical strategies to enhance CRM alignment, improve data flow, and empower your sales and marketing teams for better collaboration and growth.

Facebook ads performance mysteries? Unexplained changes in performance?

Join me on a thought exercise to look at what's happened to Facebook over the years and whether or not it's an indicator to what's actually going on... And what we can actually do about it.

An identity graph is a method to identify a returning user, customer or lead over longer periods of time when cookies might not work. Giving you more insight in the Customer Journey and improving your marketing attribution. This article describes how parties like Hubspot, Facebook and Google use this in their platforms or how companies can build their own identity graph in their data warehouse.

GA4 event parameters enhance analytics by offering deep insights into customer behaviors through added context to actions such as page views or transactions. Although integrating these parameters via GTM in the GA4 config tag is easy and affects all subsequent events, this approach can lead to inaccuracies if parameter values are not immediately available or if they change. For more precise and...