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Facebook ads performance mysteries? Unexplained changes in performance?

Join me on a thought exercise to look at what's happened to Facebook over the years and whether or not it's an indicator to what's actually going on... And what we can actually do about it.

An identity graph is a method to identify a returning user, customer or lead over longer periods of time when cookies might not work. Giving you more insight in the Customer Journey and improving your marketing attribution. This article describes how parties like Hubspot, Facebook and Google use this in their platforms or how companies can build their own identity graph in their data warehouse.

GA4 event parameters enhance analytics by offering deep insights into customer behaviors through added context to actions such as page views or transactions. Although integrating these parameters via GTM in the GA4 config tag is easy and affects all subsequent events, this approach can lead to inaccuracies if parameter values are not immediately available or if they change. For more precise and...

Unpack the challenges of PMax and key insights from testing on an account with over $5,000,000 in annual spend. Included are winning strategies and how you can stay up to date with ever evolving updates to PMax campaigns.

Quickly uncover what's changing with 3rd party cookies, what problems this creates for lead generation companies, strategies for adapting, how the role of CRMs will evolve and key takeaways + solutions.