Adobe Analytics Consulting Process

Social Media Analytics & Optimization Consulting

Reach More of Your Targeted Audience & Convert

Translate consumer insights into profitable solutions through insights. Learn what your audience wants and expects from your content and messaging. Discover how to quantify the kind of ROI you are generating with each campaign, post, and social media channel. Then compare your content strategies with your competition to accelerate growth and opportunities.

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Darian Gray Head of Analytics & Insights
Brand 24 Social Media Analytics
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Brand Mentions Social Media Analytics & Optimization
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Sprout Social Media Analytics
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Adobe Experience Cloud
Tealium CDP & CXP
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What Is Your Challenge or Question Regarding Our Social Media Analytics & Optimization Consulting Services? Select One Below.

  • How can I create custom experiences for social media related traffic?
  • What is a CDP and how do we connect our social media campaigns with website data?
  • How do we get more out of our paid social media campaigns?
  • As an organization how can we prove ROI and marketing impact of social media?
  • How can Social Media Insights improve campaign performance across all channels?
  • How do we improve our data visualizations and automate our social reporting capabilities?
  • My company is currently using Adobe Analytics, how can I leverage Adobe to improve social media performance?
  • Highlight all

Customer & Audience Insights Consulting

Our team has the ability to leverage a variety of CDP (Customer Data Platforms) platforms in order to organize your data in one place. This enables us to segment your social media channels and use AI to automatically serve custom experiences based upon specific channels.

Get Started With Customer & Audience Insights Consulting

CDP / CXP Platform Assessment & Readiness

A CDP (Customer Data Platform) is technology that pulls data from multiple sources, cleaned and combined in order to create a specific and targeted customer profile. This structured data can then be integrated into other marketing tools in order to gain more insight into user behavior. Our team of experts are able to merge third party data with website data in order to optimize your campaigns on a consumer level, with insights that are actionable.

Get Started With CDP / CXP Platform Assessment & Readiness

Insights Generating Measurement Strategy

Many organizations are only tracking general social media metrics (comments, likes, reach, etc.). However they have very little knowledge of how their efforts are impacting sales performance. We help you to have a deeper understanding of how your social media campaigns are REALLY performing. We have the ability to strategically optimize your messaging and user experience so that your content converts.

Get Started With An Insights Generating Measurement Strategy

CDP & CXP Audits

Ultimately this starts with a compressive audit of your campaigns across all channels, and involves a thorough analysis of your messaging and marketing / analytics tools. We make recommendations on technology that will enable you to track user behavior across all marketing channels. We are able to connect your social ad spend data with your sales data for a more in-depth view of your campaigns performance based on individual users. We work to develop an ROI optimization strategy designed to maximize your budget.

Get Started With A CDP & CXP Audit

Customer & Audience Retention

Through our discovery process with your campaign audit, we are able to isolate key areas of improvement across all channels. We work with your development teams to ensure you have the right technology in place in order to get the most out of your campaign efforts. We develop strategies around the technology to automate the optimization of your campaigns so that you turn engagements into customers.

Get Started With Customer & Audience Retention

Audience Segmentation & Personalization

Our expert data scientists and visualization experts work to centralize the acquisition of your social media data along with other third party data sources so you have a complete picture of your digital marketing landscape. By automating the collection of data along with the visualizations you have the ability to see all of your essential actionable data in one place, with the touch of a button, on any device from anywhere. Make better business decisions quickly.

Get Started With Audience Segmentation & Personalization

Data Visualization & Reporting

Our expert data scientists and visualization experts work to centralize the acquisition of your social media data along with other third party data sources data so that you are focused on data that actually drives the business and generates useful insights.

Get Started With Data Visualization & Reporting

Enhance Your Customer's Journey With Social Insights

Uncover the true role that social plays in your marketing results and the impact it has on your customer's journey today!
Speak with one of our experts today

Our Process

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Analysis

Understanding who your customers are, where they shop, and their overall journey is critical to understanding how to target them.

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Implementation

Implement the necessary tag management solutions, tracking, data warehousing, testing, optimization, and data visualization platforms to get the most out of your data.

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Personalization

Using data we are able to analyze site behavior in order to determine the best strategy for personalization.

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Testing & Optimization

Discover opportunities, plan experiments, execute tests, analyze results, implement winners and repeat variations of success.

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Insights

Analysis of what's happening, testing findings, and business goals to go beyond top of funnel interactions and provide understandings of how to optimize lower level funnel interactions by audience.

Adobe Analytics Consulting Process

Social Media Analytics & Optimization Consulting Outcomes

check_circleGet data-driven creative recommendations from analytics experts
check_circleCurate and deliver targeted social content
check_circleImprove customer engagements, reach, sentiment and more on all major social media platforms
check_circleEnhance data-driven decision making in real-time
check_circleImprove ROI on all paid social media campaigns
check_circleIncrease sales and overall revenue through personalization and insights
check_circleCentralize and automate social media reporting with enhanced visualization
check_circleImprove engagements and conversions with personalization
blaine wasylkiw google analytics consulting reccomendation

Client Spotlight - California Dental Association

Blaine Wasylkiw, Director of Technical Solutions
“Something that set 3V apart from their competition was how they kept the focus on what we (as the client) stated were our immediate priorities and objectives, with none of the up-selling or looking too far ahead that many vendors typically fall prey to. We knew exactly what and where we needed outside expertise to help with, and 3V kept the focus on exactly those priorities, making sure all of our questions and concerns were addressed, surfacing related considerations when appropriate, and ensuring that we were always in sync and in agreement every step of the way.”
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