Social Media Analytics & Optimization Consulting
Translate consumer insights into profitable solutions through insights. Learn what your audience wants and expects from your content and messaging. Discover how to quantify the kind of ROI you are generating with each campaign, post, and social media channel. Then compare your content strategies with your competition to accelerate growth and opportunities.
What Is Your Challenge or Question Regarding Our Social Media Analytics & Optimization Consulting Services? Select One Below.
- How can I create custom experiences for social media related traffic?
- What is a CDP and how do we connect our social media campaigns with website data?
- How do we get more out of our paid social media campaigns?
- As an organization how can we prove ROI and marketing impact of social media?
- How can Social Media Insights improve campaign performance across all channels?
- How do we improve our data visualizations and automate our social reporting capabilities?
- My company is currently using Adobe Analytics, how can I leverage Adobe to improve social media performance?
- Highlight all
Customer & Audience Insights Consulting
Our team has the ability to leverage a variety of CDP (Customer Data Platforms) platforms in order to organize your data in one place. This enables us to segment your social media channels and use AI to automatically serve custom experiences based upon specific channels.Get Started With Customer & Audience Insights Consulting
CDP / CXP Platform Assessment & Readiness
A CDP (Customer Data Platform) is technology that pulls data from multiple sources, cleaned and combined in order to create a specific and targeted customer profile. This structured data can then be integrated into other marketing tools in order to gain more insight into user behavior. Our team of experts are able to merge third party data with website data in order to optimize your campaigns on a consumer level, with insights that are actionable.Get Started With CDP / CXP Platform Assessment & Readiness
Insights Generating Measurement Strategy
Many organizations are only tracking general social media metrics (comments, likes, reach, etc.). However they have very little knowledge of how their efforts are impacting sales performance. We help you to have a deeper understanding of how your social media campaigns are REALLY performing. We have the ability to strategically optimize your messaging and user experience so that your content converts.Get Started With An Insights Generating Measurement Strategy
CDP & CXP Audits
Ultimately this starts with a compressive audit of your campaigns across all channels, and involves a thorough analysis of your messaging and marketing / analytics tools. We make recommendations on technology that will enable you to track user behavior across all marketing channels. We are able to connect your social ad spend data with your sales data for a more in-depth view of your campaigns performance based on individual users. We work to develop an ROI optimization strategy designed to maximize your budget.Get Started With A CDP & CXP Audit
Customer & Audience Retention
Through our discovery process with your campaign audit, we are able to isolate key areas of improvement across all channels. We work with your development teams to ensure you have the right technology in place in order to get the most out of your campaign efforts. We develop strategies around the technology to automate the optimization of your campaigns so that you turn engagements into customers.Get Started With Customer & Audience Retention
Audience Segmentation & Personalization
Our expert data scientists and visualization experts work to centralize the acquisition of your social media data along with other third party data sources so you have a complete picture of your digital marketing landscape. By automating the collection of data along with the visualizations you have the ability to see all of your essential actionable data in one place, with the touch of a button, on any device from anywhere. Make better business decisions quickly.Get Started With Audience Segmentation & Personalization
Data Visualization & Reporting
Our expert data scientists and visualization experts work to centralize the acquisition of your social media data along with other third party data sources data so that you are focused on data that actually drives the business and generates useful insights.Get Started With Data Visualization & Reporting
Understanding who your customers are, where they shop, and their overall journey is critical to understanding how to target them.
Implement the necessary tag management solutions, tracking, data warehousing, testing, optimization, and data visualization platforms to get the most out of your data.
Using data we are able to analyze site behavior in order to determine the best strategy for personalization.
Testing & Optimization
Discover opportunities, plan experiments, execute tests, analyze results, implement winners and repeat variations of success.
Analysis of what's happening, testing findings, and business goals to go beyond top of funnel interactions and provide understandings of how to optimize lower level funnel interactions by audience.