At Three Ventures, we've always been fond of analytics and its optimization use cases. As an agency, we've tried and tested different ways to improve marketing efforts, used different tools and sources to make workflows more effective, and ultimately have found success and failure.
This post is the how to version of @AlanMorte's presentation at the SMX Social Media in Las Vegas, NV. It's how to measure social ROI with Google Analytics.
In the modern web era, User Interface (UI) and User Experience (UX) testing is critical for enhanced usability and growth of online revenue for businesses. For example, Google Analytics data sets are studied to recognize trends, detect issues, and forecast future insights about websites and applications. Analysis of such data sets by businesses are typically driven by revenue growth goals, but ...
Today, Google officially updated the Adwords platform to make a Call-only Campaign an effective advertising option for search advertisers. Call-only campaigns will connect allow consumers to call advertisers directly. This comes in a much needed time when mobile use is challenging desktop for search volume.
Learn how to calculate lead generation value with your Google Analytics goals / conversions in this post.
