Our Measurement Framework Planning Process
How we turn your current analytics challenges into internal alignment and growth.
Step 1: What questions does my business need to answer?
Collect stakeholder feedback toward defining a measurement framework among key group that aligns website and user metrics with objectives and strategy.
Step 2: What data best answers my business questions?
Develop a measurement framework, gather feedback, and ensure key questions from leadership are incorporated.
Step 3: Does our current tracking allow us to answer all of our questions?
Perform technical assessment of data platforms and reporting to identify gaps in data collection and tagging. Document a technical implementation tracker for data gaps.
Step 4: How do I align company expectations for website & marketing performance?
A measurement framework communications presentation outlines the steps of how the framework was built, the final outcomes, and how that framework will be used to align marketing & website performance.Step 5: How do I report on progress toward our objectives?
Present your KPIs and segments in dashboards which visually represent the progress made toward key business outcomes.
Outcomes
Organize and collect business data needed
Report on the metrics that matter
Produce meaningful business insights
Deeply connect data to business outcomes
Build company-wide support using data and reporting
A Measurement Framework to Address Data Needs
The measurement framework Three Ventures helped us develop has become a key element of our analytics usage. Thanks to the comprehensive reporting we now have, we are moving to a culture of data-driven decisions within our team. We feel more confident to make better UX and design decisions and we look forward to continuing to refine our data strategy in the coming months.
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