In the modern web era, User Interface (UI) and User Experience (UX) testing is critical for enhanced usability and growth of online revenue for businesses. For example, Google Analytics data sets are studied to recognize trends, detect issues, and forecast future insights about websites and applications. Analysis of such data sets by businesses are typically driven by revenue growth goals, but ...

Throughout 2012, Amazon has been engineering their brand to incorporate the new Amazon self serve RTB ad platform. They have created a proprietary real-time bidding platform that is able to connect with exchanges and supply-side platforms. The current supply-side platforms are Google's AdX and PubMatic.

Bounce rate is when a visitor lands on a page and leaves without further action. Bounce rate will help you understand relevant traffic but, sometimes it can be deceitful. This post will explain the difference between bounce rate and exit rate, the bounce rate platform and how to accurately analyze bounce rate data.