Using bi-monthly and monthly reporting insights for campaign and on-site engagement, Three Ventures identified decreases in engagement for mobile users & mobile device visits.
With a lean marketing team, Goldline was unable to technically implement or adequately manage testing protocols required to determine the lack of engagement. Three Ventures quickly strategized an approach and deployed targeted A/B testing onsite and in campaigns to uncover further insights and develop an implementation strategy to increase mobile engagement and improve the overall site user experience.
Executing on the A/B testing and reporting their findings directly to executive leadership, Three Ventures facilitated a 45% increase in call volume and devised an ongoing strategy for UX and campaign improvements leading to more wins in both ad strategies and on-site UX.
![Deanna](https://cdn-01.threeventures.com/website/prod/case-study/customers/_150x150_crop_center-center_82_line/Deanna.jpg?v=1715185766)
Analytics Insights
- 1In the course of monthly reporting of campaign and lead performance, Three Ventures uncovered a noticeable lack of engagement from mobile audiences coming from demand generation campaigns. Based on this intelligence, 3V outlined and executed research and testing to increase mobile phone calls.
Optimized CTAs
- 1Employed strategic A/B testing, advanced user measurement and behavioral analysis
- 2Identified clear changes and UX improvements across platforms and environments
- 3Clarified CTAs and key engagement points
- 4Communicated strategies identified for approval and implementation into ad copy & site messaging
Early Wins and Strategic Improvements
- 1Identified mobile features necessary to increase engagement
- 2Reported lack of engagement with clear CTAs for both mobile and desktop users
- 3Generated 45% increase in call volume while maintaining lead form volume
- 4Outlined clear strategies for incremental improvements and campaign evolution
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