Categories for Advertising

Google Adwords Remarketing For Search

Google Adwords Remarketing For Search

Google Adwords Remarketing Lists For Search Ads (RLSA) allow advertisers to remarket to visitors based on their previous interaction with a brand’s website.

What is Bounce Rate? Typical Analytics Mistakes

What Is Google Analytics Attribution Modeling and How To Use It

What is Google Analytics attribution modeling and how can you use it? Google Analytics attribution modeling allows users to determine the value of marketing channels (Paid or unpaid) that lead to a conversion.

Disavow Links Tool and Negative SEO in Google Webmaster Tools

Disavow Links Tool and Negative SEO in Google Webmaster Tools

Recently, there has been a lot of discussion in the SEO world about Negative SEO. For those of you who aren’t familiar, Negative SEO is a ‘malicious’ way for competitors to hurt another companies online...

Amazon Self Serve RTB Ad Platform

Amazon Self Serve RTB Ad Platform

Throughout 2012, Amazon has been engineering their brand to incorporate the new Amazon self serve RTB ad platform. They have created a proprietary real-time bidding platform that is able to connect with exchanges and supply-side...

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